Smarter Pricing: How To Capture More Value In Your Market (Financial Times Series)

 Smarter Pricing: How to capture more value in your market (Financial Times Series) pdf

By Tony. Cram | Category: Business and Money books | DMCA

The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, an...

Series: Financial Times Series
Paperback: 232 pages
Publisher: Pearson Education Canada (December 6, 2005)
Language: English
ISBN-10: 0273706136
ISBN-13: 978-0273706137
Product Dimensions: 6.5 x 1 x 9.5 inches
Amazon Rank: 6052801
Format: PDF ePub TXT book


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reviews:

This book is great for anyone in business management. The author touches on many different topics including making smarter pricing decisions, implementing pricing strategies, pricing sensitivity, creative communication of pricing, promotions, and so ...

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