Retail And Marketing Channels (Rle Retailing And Distribution)

 Retail and Marketing Channels (RLE Retailing and Distribution) PDF

By Srinivas K. Reddy | Category: Business and Money books | DMCA

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industrie...

Paperback: 352 pages
Publisher: Routledge; 1 edition (April 11, 2014)
Language: English
ISBN-10: 041575433X
ISBN-13: 978-0415754330
Product Dimensions: 6.1 x 0.8 x 9.2 inches
Amazon Rank: 8323511
Format: PDF ePub TXT ebook


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