Color Strategy: Leveraging Color To Add And Extract Value In Products And Brands

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By Leslie Harrington | Category: Textbooks ebooks | DMCA

While color is the focus of many books, studies and inquiries, only few attempt to understand how to leverage color as a strategic lever. This research examined the role color plays in product or brand development, as well as, the practices and procedures organizations employ to effectively devise and execute a strategy to leverage color. It presupposed that consumers have strong emotional associa...

Paperback: 220 pages
Publisher: VDM Verlag (April 16, 2009)
Language: English
ISBN-10: 3639099613
ISBN-13: 978-3639099614
Product Dimensions: 5.9 x 0.5 x 8.7 inches
Amazon Rank: 6811033
Format: PDF ePub djvu book


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