Brandscapes: Architecture In The Experience Economy (The Mit Press)

By Anna Klingmann | Category: Arts and Photography books | DMCA

Architecture as imprint, as brand, as the new media of transformation―of places, communities, corporations, and people.In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensat...

Series: The MIT Press
Paperback: 378 pages
Publisher: The MIT Press (September 24, 2010)
Language: English
ISBN-10: 0262515032
ISBN-13: 978-0262515030
Product Dimensions: 7 x 0.8 x 9 inches
Amazon Rank: 1891999
Format: PDF ePub TXT book

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Hansen 3rd book in The Defender's series had me from page one. If you're look for a strategic or operational level type book about Mediterranean air warfare, this isn't the book for you. Reading "William the Conquer" first made "1066" a more enjoyable read. seems like most of the recipe simply exchange the name of one cheese for another, one meat for another, one bread type for another.

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