Architecture as imprint, as brand, as the new media of transformation―of places, communities, corporations, and people.In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensat...
Series: The MIT Press
Paperback: 378 pages
Publisher: The MIT Press (September 24, 2010)
Product Dimensions: 7 x 0.8 x 9 inches
Amazon Rank: 1891999
Format: PDF ePub TXT book
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