Accountable Marketing: Linking Marketing Actions To Financial Performance

Download Accountable Marketing: Linking marketing actions to financial performance pdf

By David W Stewart | Category: Textbooks books | DMCA

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.Stewart and Gugel have curated the work of several leading marketing, finance and ac...

Hardcover: 298 pages
Publisher: Routledge; 1 edition (February 22, 2016)
Language: English
ISBN-10: 9780765647061
ISBN-13: 978-0765647061
ASIN: 0765647060
Product Dimensions: 7 x 0.7 x 10 inches
Amazon Rank: 4395637
Format: PDF Text TXT book


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